How to Start a Happy Cup Franchise

Image source: Happy Cup facebook page
Image source: Happy Cup facebook page

About Happy Cup

HAPPY CUP is the idea of Toni Gonzaga-Soriano and Alex Gonzaga, as well as Crisanta Gonzaga, Carlito Gonzaga, and Khrizia Sta. Ana, members of the Company’s Board of Directors. HAPPY CUP offers a wide range of beverage options, including frappes, milk teas, and pearl coolers, all at affordable rates.

Starting the HAPPY CUP business was not without its struggles, but these obstacles were gloriously overcame thanks to the combined and devoted efforts of Happy Cup Management and the Company’s hardworking staff. HAPPY CUP began operations with approximately ten (10) staff and has now grown to sixty (60).

image source: Happy Cup FB page


  • To happily serve the best take-out beverage in the Philippines.
  • To inspire moments of happiness and optimism through our drinks.


  • Provide rewarding business opportunities for customers, suppliers and distributors.
  • To create value and make a difference to Filipino Entrepreneurs.
  • For Happy Cup Phil to be the flagship of Milk Tea and Frappe Beverage in the Philippines.

Products offered:

  • Frappe
  • Milktea
  • Pearl
  • Hot Drinks

Franchise Packages and Inclusions:

  • Packages
    1. Standard Cart (4 sqm): PhP 500,000
    2. Kiosk Type (6 sqm): PhP 700,000
    3. Stand Alone (outdoor set up / 4 sqm): PhP 700,000
    4. Pop-up Store (20 sqm up): PhP 700,000
    5. Kiosk with Dine-in (12-15 sqm): PhP 800,000.00 to PhP 1,000,000
  • Inclusions
    1. Use of Trademarks
    2. Site Approval
    3. Training for Franchisee and Staff
    4. Procurement Program
    5. Opening Assistance
    6. Operations Manual on Loan
    7. Research and Development

Initial Terms

  • Cart – 3 years
  • Outlet & Kiosk – 3 years
  • Area Franchise – 4 years

Franchise Application Process

  1. Fill up the Confidential Questionnaire together with your Letter of Intent send to Happy Cup contact information.
  2. Happy cup will review your application.
  3. You will be invited to discuss franchise details.
  4. Your proposed location will be visited and thoroughly checked.
  5. The Franchise Agreement can now be executed.
  6. Outlet set-up and staff training will commence.
  7. Happy Cup will provide pre-opening and marketing assistance.
  8. Your Grand Opening! Congratulations!

Franchise Contact Details

Phone/Mobile Number: 091712345678

Emaill Address:


Facebook Page:


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