How to Start a Dunkin’ Donuts Franchise in the Philippines?

Photo by Luca on Unsplash
Photo by Luca on Unsplash

Pinoys express themselves through something sweet and something hot when it comes to pasalubong. Dunkin’ Donuts is a popular pasalubong to carry home for most Filipinos.

About Dunkin’ Donuts

Bill Rosenberg, the company’s founder, came up with the notion of providing coffee and donuts in the 1950s while living in Massachusetts. The idea surprised him because it was effective and spread all over the world, including the Philippines.

Dunkin Donuts’ marketing has proven to be successful across the country. Who can forget the memorable commercial “Pasalubong ng Bayan”? Their donuts are just the proper amount of sweet, so you won’t grow tired of eating them. They also have a lot of flavors to choose from, as well as sandwiches, muffins, coffee, juice, and other beverages that would be a great match for your afternoon snack.

About Dunkin Donuts Philippines

Golden Donuts Inc. is in charge of all areas of Dunkin Donuts franchising in the Philippines. They are the ones in charge of the brand’s expansion. They accept franchisees as well.

Golden Donuts Inc will provide you with all you need to succeed, including training. They share all of the expertise and experience they’ve gained from running franchisees over the last few years.


Franchise Packages

As a franchisee, you have the option of selecting one of three packages, each of which differs in terms of the quantity of service you may provide.

1. Area Franchise

This franchise is given to a operator. The operator is in charge of developing the area or territory according to the development timetable that has been agreed upon. The minimum investment required to establish the production facility is P32 million.

2. Dealership

This model is self-contained. An independent entrepreneur is given the option of franchising a Kiosk or a Take-Out Counter, both of which require a minimum of 5 square meters of floor space.

The cost of a franchise investment franchise can begin at P200,000 and might vary depending on the floor space and location of the outlet. The franchise fee and security deposit are included in this sum.

3. Chainstore Model

These are take-out booths that can be used in schools or convenience businesses. These stalls are usually seen at 7-Eleven stores.

What Are the Requirements for Operating a Dunkin Donuts Franchise?

  • Location data, which contains the proposed location’s address, a thorough description, images, and a map of the surrounding area.
  • Letter of Intent
  • Contact Details including your email, mobile number, and address

How much does it cost to start a Dunkin Donuts franchise?

Dunkin Donuts will offer you with all of the necessary structure to assist you in starting your own franchise once you have applied and are ready to start. The initial investment charge is P200,000.

Photo by Joan Oger on Unsplash

Services Provided to Franchisee

1. Quality Assurance Assistance

Although beginning a business can be intimidating, you won’t have to worry because the company will give you with support so that you don’t get lost in the process.

2. Training Program

Before you can run a store, you must go through a sequence of preparations and training. Production training will teach you how to make the product, whereas Store Operations Training will teach and test you on how to run the store on a daily basis. The Local Store Marketing Training will provide you with marketing ideas to help you increase the financial performance and profitability of your business.

3. Support for Marketing and Promotion

Dunkin Donuts will also provide you with national marketing strategies and alert you of any new products that are available for your business to sell. They will assist you with the operations, any questions you may have, and any problems you may experience during your big opening.

4. Assistance with Location Selection

If the location you chose isn’t profitable, they’ll help you find a more profitable location for your company.

5. Guidance from a Consultant on an Ongoing Basis

Even if they do not provide hands-on assistance throughout the functioning of the business, they will check in on you from time to time and offer advise on how to enhance it.

Photo by Najla Cam on Unsplash

Dunkin Donuts will assess your needs and determine whether or not your idea is realistic when you submit it. The location of your business, the competition in the area, and the degree of qualification of the franchisee to meet Dunkin Donuts’ needs and expectations are all elements that may affect your acceptance.

The franchisee will also be responsible for hiring the employees, although Dunkin Donuts would gladly assist you in recruiting and providing training programs for your employees so that they can reach the high quality standards that they set.

Although Golden Donuts Inc. will provide you with guidelines for your business plan, you are also need to create a building design for the construction of your building, select an appropriate architect, and discuss the construction with your contractor as a franchisee. If you are unable to locate an architect, Golden Donuts Inc. will offer you with one if it fits the company’s basic requirements. With all of this in mind, the budget you should keep in mind for the building’s development should be sufficient.

Are you interested in opening a Dunkin Donuts franchise? The following are the contact information:

Telephone Number: +63 (02) 988-7288


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